Website Traffic Report (threads.net): Threads Social Media Traffic Metrics

Overview: Hello readers, this article will analyze the website traffic of Threads.net, providing insights into the growth and appeal of this social media platform. Through traffic volume, location, gender, and age data, we will explore whether Threads is truly a formidable contender in the social media landscape.

Introduction: Threads, Meta’s newest platform launched in July 2023, quickly garnered worldwide attention. Aiming to create a social media platform focused on sharing short thoughts, Threads is expected to be a strong competitor to Twitter. So, is Threads “growing fast” as anticipated?

Note: The figures below only include website traffic, not app usage, so they don’t represent the total user base across social media platforms. Additionally, the figures are estimations and not precise. However, website traffic has a correlation with overall user numbers, allowing us to gauge the size of Threads and other social media platforms.

A Surge in Traffic

Month	Estimated Traffic
May 2024	80.9 million
June 2024	84.7 million
July 2024	101 million
August 2024	113.2 million
September 2024	141.3 million

Looking at the data, we see July 2024 witnessed a significant surge in traffic, a considerable increase compared to the previous two months. This suggests that Threads is increasingly attracting users worldwide.

Threads.net Traffic Compared to Other Social Media Platforms: Telling Numbers

Threads is often compared to other social media platforms to gauge its influence. Here are some notable figures:

Social Media Platform	Estimated Traffic
Facebook	12.9 billion
Instagram	6 billion
Reddit	3.6 billion
TikTok	2.3 billion
Twitter	1.8 billion
LinkedIn	1.8 billion
Pinterest	941 million
Discord	606 million
Threads	101 million
Patreon	109 million

Clearly, Threads still sits among the “little ones” within the big social media family. However, as a new platform from Meta/Facebook, coupled with its recent impressive growth, Threads is poised to be a formidable competitor to other social media platforms in the future.

Where are Threads Users Concentrated?

Traffic data reveals that Threads users are primarily located in:

Rank	Country	Percentage (%)	Remarks
1	USA	19.84%	Threads is a Meta/Facebook product, headquartered in the US, so the highest US user base is expected.
2	Taiwan	16.54%	It’s surprising to see Taiwan’s traffic volume nearly equal to the US.
3	Vietnam	11.25%	This figure indicates a large Vietnamese community accessing Threads frequently, particularly among young people and Gen Z in Vietnam.
4	Japan	5.64%	A significant gap from the third position, representing less than half the number.
5	Brazil	4.24%	The country with the most Threads usage in Latin America
Rest	42.5%	The top three countries (USA, Taiwan, and Vietnam) account for nearly half the total traffic.

A Closer Look at Threads Users: Who’s Using Threads?

Besides country, gender, and age are also crucial factors in understanding Threads users.

Gender:

• Male traffic accounts for 58.88%, while female accounts for 41.12%. Note: This figure includes the entire world, not just Vietnam.

Age:

• Traffic aged 18-24 represents 21.08%.
• Traffic aged 25-34 represents 30.77%, the highest percentage.
• Traffic aged 35-44 represents 19.59%.
• Traffic aged 45-54 represents 13.76%.
• Traffic aged 55-64 represents 9.4%.
• Traffic aged 65 and above represents 5.4%. Note: This figure includes the entire world, not just Vietnam.

Threads’ Growth: A Journey of Rapid Expansion

Threads has undergone significant changes and feature updates in a short time:

• Integration with Instagram: Threads is tightly linked to Instagram, allowing users to easily log in and switch between the two platforms.
• Added Long-Form Post Creation: Threads has expanded its content sharing capabilities by enabling users to post longer articles, similar to blog posts.
• Enhanced Interaction: Threads has added features to improve user interaction, such as responding to posts with images or videos.
• Algorithm Upgrade: Meta is continuously refining Threads’ algorithm to provide a better user experience, including displaying content aligned with user preferences.

Threads’ Future: Potential and Challenges

Threads is expected to become a major social media platform but faces numerous challenges:

• Intense Competition: Threads competes against giants like Facebook, Instagram, Twitter, TikTok, etc.
• Attracting Users: Threads needs to attract more new users and retain existing ones.
• Security and Privacy Concerns: Threads must ensure network security and user privacy.
• Content Management Challenges: Threads needs effective solutions to manage content, preventing misinformation and hate speech.

Threads’ Impact

• Impact on the Social Media Market: Threads’ arrival has significantly changed the social media market. It has put pressure on other social media platforms and fueled stronger competition.
• Impact on User Behavior: Threads has altered how users share content and interact with each other. It has created a new trend in sharing short and easily accessible thoughts.
• Impact on the Media Industry: Threads is creating new opportunities for journalists, bloggers, and content creators. It has created a new platform for sharing information, crafting captivating stories, and engaging with a vast user base.

Related Information

• The average website visit to Threads lasts 4 minutes and 30 seconds, with each user clicking on 4.3 pages.
• Threads is viewed as a potential competitor to Twitter, a social media platform focused on sharing short thoughts.
• Meta is investing heavily in Threads, aiming to make it one of the largest social media platforms globally.
• Threads is attracting attention from investors and technology experts.

Additional Information:

• Threads launched in July 2023, coinciding with Twitter facing numerous management and operational challenges.
• Threads quickly became one of the most downloaded apps globally.
• Threads has received positive feedback from users, particularly from those who enjoy sharing short and easily accessible thoughts.

Conclusion

The Threads social media platform is rapidly expanding, possessing the potential to compete with other major social media platforms. With its robust traffic growth, diverse user base, and increasing influence, Threads is solidifying its position in the social media landscape. Despite various challenges, Threads still has the opportunity to become a significant and impactful social media platform in the future. Will Threads succeed? Time will tell.