Nike’s Marketing Team in Vietnam: Expansive, Professional, and… Needs More “Spice”?

Curious about how Nike’s marketing team operates in Vietnam? Beyond being a giant brand, Nike is known for its unique and effective marketing strategies. This article will give you a deeper understanding of the structure of Nike’s marketing team in Vietnam, its strengths, weaknesses, and the interesting things hidden behind the scenes.

Nike: Expanding Strategy, Prioritizing Outsourcing

Nike is currently focused on expanding its market and prioritizing the use of outsourcing instead of building an in-house team. Right? This is in contrast to other companies that are trying to streamline their marketing teams to reduce costs. So what is Nike’s reason for choosing this path of expansion?

According to Click Digital, Nike’s preference for outsourcing could be due to:

• Accessing Diverse and Specialized Talent: Outsourcing allows Nike to tap into experienced professionals with specific expertise for each area, rather than having to train them from scratch.
• Flexibility and Cost Optimization: Outsourcing allows Nike to flexibly adjust the size of its marketing team based on its needs, avoiding waste when it’s not necessary.
• Focusing on Core Strategy: By outsourcing certain tasks, Nike can focus on strategic work and brand development.

Nike’s Marketing Team Structure: Professional and Effective

Nike’s marketing team in Vietnam operates according to a professional model, with each area led by a dedicated person in charge (PIC):

Area	Person In Charge (PIC)
Digital Marketing	Digital Marketing Manager
Trade Marketing	Trade Marketing Manager
Marketing Planner	Marketing Planner
…	…

This structure helps Nike ensure the professionalism and effectiveness of each marketing activity:

• Professional Expertise: Each PIC is an expert in their field, bringing in-depth knowledge and high efficiency.
• Clear Responsibilities: The clearly defined structure helps each individual understand their roles and responsibilities, avoiding overlaps and ensuring efficient coordination.

However, focusing on specialists can lead to overload, where each individual has to handle too many tasks:

• Nike’s Marketing Planner Acts as a Connector Between PICs: This person receives reports from each PIC and evaluates the effectiveness of each department.
• Balancing the Load: If a PIC is overloaded, the Marketing Planner will create a plan to add appropriate manpower, such as hiring additional collaborators or freelancers.

Digital Marketing: Traditional Channels Remain “Ace in the Hole,” But…

Nike is still focusing on traditional marketing channels like Facebook, Instagram, YouTube, Trade Marketing, etc. New channels like Threads haven’t been explored yet.

Does everyone think this is a shortcoming? Threads is a promising social media platform with a large and rapidly growing community. Not leveraging this channel could make Nike miss out on opportunities to reach new customer segments.

According to Nike’s Marketing Planner, the reason for not exploring Threads is:

• New Channel: Threads is a new platform and needs more time to build its content structure and a suitable strategy.
• Untested Channel: Nike may be in the process of testing and evaluating Threads’ effectiveness before formally implementing it.

However, Click Digital believes that being slow to enter Threads could make Nike fall behind its competitors.

Advice from Nike’s Marketing Planner

Nike’s Marketing Planner advises young people to job hop more to gain experience:

“Jump around more to get diverse experience. It will help you adapt quickly to new work environments and access new knowledge.” – Marketing Planner

This is very practical and helpful advice for young people who want to develop in the marketing field.

Conclusion

Nike’s marketing team in Vietnam operates under a professional, efficient, and flexible model. Prioritizing outsourcing allows Nike to access diverse talent and optimize costs. However, not exploring new channels like Threads could be a shortcoming.

What do you think about Nike’s marketing team structure?

Share your thoughts in the comments below!

Related Information

• Nike’s Southeast Asia Headquarters: Vietnam is one of Nike’s main centers in Southeast Asia, coordinating marketing activities for countries like the Philippines, Indonesia, Malaysia, etc.
• Nike is Expanding: Nike is looking for personnel for many new positions on its marketing team. If you want to learn more, visit Nike’s recruitment website.
• Manila is also a Southeast Asia Headquarters of Nike: Besides Vietnam, Nike has another headquarters in Manila, Philippines.

Stay tuned to Click Digital for the latest updates on the marketing industry!