Comparing Threads and Facebook: Two Social Networks for Different Audiences with Different Levels of Information Depth

Have you ever wondered why Meta created Threads when Facebook already exists? Both social networks allow users to share content and connect with people, so what’s the difference? Is Threads just a copycat version of Facebook, or does it offer a completely new experience? This article will help you understand the differences between Threads and Facebook.

Threads: A Platform for the Younger Generation (Gen Z & Alpha)

Threads was created with the goal of creating an online space for younger generations, particularly Gen Z and Gen Alpha.

Based on the follower model, like Twitter and Instagram: This means you can follow people you’re interested in, read their posts, and interact with them through comments and replies. For example, you could follow a fashion influencer’s account, a rap artist, or a tech expert to get the latest updates from them.

Content revolves around more sensitive topics: Threads is becoming an ideal place for young people to share stories about love, mental health, introductions, academic and work challenges, and other sensitive issues. For example, you might read posts about the difficulties of finding a job after graduation, the pressures of romantic relationships, or stories about social discrimination.

Examples: Love, psychology, introductions, academic and professional challenges, sensitive issues that are not discussed on other social networks, such as salary, sexuality, mental health crises, practical dating tips, feedback on exes or partners, etc.

Facebook mainly features posts about everyday life like eating and basic thoughts.

Users (including myself) feel more liberated sharing personal thoughts on social issues on Threads.

Try Threads and you’ll be surprised by the openness of conversations, the user culture, and the thinking of the younger generation there.

Open interaction environment: Threads facilitates users in freely and authentically sharing their thoughts, emotions, and experiences. For example, you can share your thoughts on a social issue, humorous stories about everyday life, or your feelings about a new movie release.

Few ads: This keeps Threads fresh and free from ad overload, creating an ideal space for open and genuine discussions. For example, you can easily find discussions about music, movies, or social issues without being bothered by irrelevant ads.

This platform also doesn’t have users running their own ads like Facebook.

It’s clear that Threads is gradually solidifying its position as a social network for young people, where they can freely express themselves and connect with like-minded individuals.

Facebook: Social Media for the Previous Generation (Gen Y and Earlier)

Facebook has become a familiar connecting platform for many people, especially Gen Y and earlier.

Based on friend networks: Facebook focuses on connecting with people you know, within your friend circle, creating a private space to share information, photos, and videos with your friends. For example, you can share pictures of your travels with friends, update them on important life events, or join Facebook groups with people who share your interests.

Diverse content: Facebook allows users to share various types of content, from posts, photos, videos to events and groups. For example, you can read news articles, watch funny videos, or participate in discussions about politics and society.

Numerous brand ads: Facebook has a vast user base, attracting numerous brand advertisers, which can lead to diluted and less authentic information. For example, when reading an article on a specific topic, you might be interrupted by irrelevant ads or sponsored posts promoting brand products.

On Facebook, even users can run their own ads.

It’s clear that Facebook is still the most popular social network today, but it faces competition from new platforms like Threads.

Comparing Threads and Facebook

Feature	Threads	Facebook
Target Audience	Gen Z, Gen Alpha	Gen Y, Gen X, Baby Boomers
Operating Model	Follower	Friends
Content	Sensitive, personalized (e.g., sharing about love, psychology, academics, work, sensitive issues)	Diverse, general (e.g., sharing photos, videos, news, articles, events)
Brand Ads	Few	Many
User-Run Ads	Not yet	Yes
Content Authenticity	High	Low

This comparison table clearly shows the fundamental differences between Threads and Facebook, particularly regarding target audience, content topics, content authenticity, and the level of advertising. This helps readers easily grasp the strengths of each platform and choose the one that best suits their needs.

Related Information

It’s interesting to see Threads and Facebook co-existing and complementing each other in the social media market. Both have their own advantages and cater to different needs.

The emergence of Threads also reflects a shift in social media usage trends. Young people are seeking platforms that are more open and authentic, where they can freely express themselves and connect with like-minded individuals.

Meta developed Threads as part of its efforts to expand its reach and compete with Twitter.

Facebook still holds the position of the most popular social network today, with a massive user base.

Both Threads and Facebook are useful tools for connecting, sharing information, and building communities.

Conclusion

Threads and Facebook are two independent social networks that serve different needs and audiences. Threads caters to younger generations, creating an open and authentic space for sharing personal stories, while Facebook focuses on connecting with friends and sharing diverse information.

According to Click Digital, the emergence of Threads demonstrates Meta’s efforts to adapt to market changes and user needs. Whether Threads can compete with Facebook and become a popular social network in the future remains to be seen.