7 Steps to Use Threads for Revenue Growth: A Detailed Guide on How Businesses Can Boost Sales with Threads

Summary: This article will guide you on how to use Threads to increase your business revenue. You will learn how to identify your goals, build a content strategy, create an effective sales channel, increase customer interaction, and evaluate the effectiveness of your campaign.

As you may have noticed, Threads is currently a promising social media platform for increasing revenue and boosting sales for businesses. With its high engagement rate, large young community, and effective advertising features, Threads can help you reach potential customers, promote purchases, and increase your business revenue.

But how do you make the most of Threads to increase revenue? Let’s explore the following steps with Click Digital!

1. Define Clear Goals

The first step to effectively using Threads is to clearly define the business goals you want to achieve. You need to know what you want from Threads?

Reach new users to make purchases: Threads can be an effective channel to introduce your products/services to new customers, thereby increasing the number of potential customers. For example, if you are in the cosmetics business, you can use Threads to introduce new products, create articles sharing beauty tips, create curiosity, and attract potential customers.

Increase conversion rates: Threads can help you increase conversion rates from viewers to customers by creating engaging content, calling for action, and providing comprehensive information about products/services. For example, you can share product review articles, clearly present the benefits and how to use the product, and encourage customers to buy right on Threads.

Increase revenue from existing customers: Threads can be a channel to provide information, promotions, and attractive incentive programs to existing customers, encouraging them to buy more products/services, increasing revenue from existing customer base. For example, you can share discount programs, special promotions for existing customers, or announce new products/services that meet their needs.

Increase the number and frequency of purchases: Threads can help you encourage customers to buy more products/services, increase the frequency of purchases by creating attractive content, calling for action, and building strong relationships with customers. For example, you can create seasonal promotions, special event promotions, or share product/service stories to increase customer trust and loyalty.

Reference how to define goals according to SMART criteria:

• Specific: specific
• Measurable: measurable
• Achievable: achievable (In the case of the new social network Threads, you need some experience to be able to set achievable goals. Experiment first and then adjust your goals later.)
• Relevant: relevant to overall goals
• Timely: deadline

2. Build a Content Strategy

Content is the key to attracting customers on Threads. Plan content that aligns with your business goals.

2.1. What kind of content to post?

According to Click Digital, you can choose from the following types of content:

Humorous: Gen Z often likes funny, humorous content. Try using memes, GIFs, short humorous videos to grab attention. Note: Make sure the humorous content is appropriate for your target audience and brand.

Provide information: Share useful knowledge, tips, instructions, lessons related to your products/services, help customers solve problems, build credibility and value for the brand. Remember, the information source must be accurate and reliable. For example, if you sell home appliances, you can share articles about how to use, maintain, and clean home appliances.

Surveys, solicit opinions: Create polls, Q&As, create engagement with customers, understand their needs and desires. For example, you can conduct surveys on customer needs for products/services, or ask customers for feedback on product/service improvements.

Share experiences: Share stories, real-life experiences about products/services, help customers visualize the value and benefits of products/services. For example, you can share stories about customers using your products/services, their positive experiences.

Images, videos: Use beautiful, eye-catching images and videos to showcase your products/services. Note: Ensure high quality images/videos, suitable for your target audience and brand.

You should refer to the following articles:

Types of content, topics that are easy to go viral on Threads

How to market on Threads, reach potential customers

2.2. Content themes

Content themes should be relevant to your target audience and products/services. Choose hot trend themes that attract attention and attract the interest of potential customers. For example, if you are in the fashion business, you can follow the latest fashion trends, popular fashion styles on Threads, create content that fits these themes.

2.3. Linking to products and services

Skillfully link to the products/services you need to sell to increase revenue. You can:

Tell stories about products/services: Share compelling stories about how your products/services solve customer problems. For example, if you are in the tourism business, you can share stories about memorable trips, exciting experiences that customers have when using your services.

Conduct product/service-related challenges: Encourage users to participate in product/service use challenges. For example, you can organize photo contests, product/service review videos, encouraging users to share their experiences.

Create engaging product demos or introduction videos: Make sure the videos are high quality, easy to understand, and attention-grabbing. For example, you can create videos introducing products/services, guiding the use of products/services, or sharing useful information about products/services.

2.4. Posting frequency

Posting frequency depends on your target audience and business goals.

You can post 1 post a day or 5 posts a day, but make sure the content quality and frequency are suitable for your capabilities.

Experiment to find the optimal frequency for your Threads channel. Note: Monitor the effectiveness of your posts and adjust posting frequency accordingly.

3. Create a sales channel on Threads

Create a professional Threads channel to introduce your products/services to customers.

Account name: Choose an easy-to-remember account name, suitable for your brand and easy to search. For example, if you are in the fashion business, you can name the account “ABC Fashion”, “Shop ABC”, “ABC Fashion”… To change your name on Threads, you need to change your name on Instagram.

Image: Choose a professional, eye-catching profile picture and cover photo. Note: Choose images that match your brand and products/services.

Channel description: Write a compelling channel description, highlighting the benefits of your products/services and calling for action. For example, “Providing high-quality tourism services, helping you have memorable trips. Contact us to book a tour now!”

4. Proceed to write and post content

After creating a channel, start posting engaging content to increase revenue.

4.1. Introduction

Write an engaging introduction that grabs the reader’s attention. You can:

Ask rhetorical questions: “Do you want to increase revenue for your business?”

Highlight the issue: “Increasing revenue is the goal of every business, right?”

Share interesting information: “According to Click Digital, Threads is a promising marketing channel to increase revenue.”

Create curiosity: “Let’s explore the secrets to increasing revenue on Threads!”

4.2. Body

The body should provide useful or fun and humorous information. Skillfully include information about your products/services.

Share articles with full information about products/services. For example, you can share articles about the advantages, benefits, and how to use products/services.

Provide a link to your business website (remember to only put the website link in the comments to reduce being throttled by Threads). Note: Make sure your website link is optimized for mobile.

Combine attractive images and videos: Use high-quality images and videos to illustrate the content of your articles.

4.3. Conclusion

The conclusion should have a compelling call to action (Call-to-Action). You can:

Encourage customers to buy: “Visit our website for more information and order now!”

Encourage customers to participate in promotions: “Follow our Threads channel for attractive promotions!”

Encourage customers to contact: “Contact us for detailed advice!”

5. Interact with users

Interaction is the key to building lasting relationships with customers on Threads.

5.1. Interact with readers on your channel

Classify the potential level of customers: Identify potential customers to effectively close sales. For example, those who regularly interact with your posts, leave positive comments, or express interest in products/services.

Respond to comments fully informative and cheerfully: Use witty, humorous language to attract Gen Z. Note: Show professionalism, friendliness, and helpfulness in your responses.

Ask for a phone number for consultation: If necessary, ask for the customer’s phone number for detailed advice.

5.2. Interact with users on Threads

Participate in discussions, comment on articles: Show professionalism and helpfulness to attract users’ attention. For example, you can participate in discussions on topics related to your products/services, share knowledge, experiences, or personal opinions.

Share engaging articles: Share interesting, useful articles to attract user attention and engagement. For example, you can share articles about market trends, useful tips, inspiring stories…

6. Evaluate and measure results

Monitor and evaluate the effectiveness of your campaign to adjust your strategy accordingly.

6.1. Measurement for each post

This part is similar to marketing measurement.

Monitor views, interactions, likes, comments, messages, calls asking for products/services.

Measure the number of orders closed.

Measure revenue (if any).

6.2. Overall campaign measurement

Includes metrics such as views, likes, comments, messages…

Measure revenue, revenue per post.

Calculate the conversion rate.

Monitor purchase frequency, repurchase frequency of customers from the campaign.

Compare results with other sales channels and other marketing channels.

7. Update and upgrade strategy

Regularly adjust, update, and upgrade your strategy based on your situation and results.

Go back to step 2 (build a content strategy) to adjust your plan.

Skip step 3 (creating a channel)

Proceed to post (step 4), interact with users (step 5) and evaluate results (step 6).

Tips: Be diligent in experimenting, varying content types, posting a variety of engaging content types to attract readers.

Summary of steps to use Threads to increase revenue

Step	Content	Example	Notes
1. Define Goals	Define specific business goals you want to achieve with Threads: increase conversion rates, increase revenue from existing customers, increase the number and frequency of purchases…	* Increase revenue from existing customers: share promotions, attractive incentive programs specifically for existing customers. * Increase conversion rates: share product review articles, encourage buying right on Threads.	Set SMART goals: specific, measurable, achievable, relevant to overall goals, and deadline.
2. Build a Content Strategy	Plan content that aligns with your business goals, choose content types suitable for your target audience and products/services	* Share articles on how to use your new product. * Organize a poll about customer needs. * Share product usage tutorial videos.	Focus on quality, useful, and engaging content that attracts customer interest.
3. Create a Sales Channel	Create a professional Threads channel that is easy to remember, attracts customer attention: set an account name, choose images, write a channel description…	* Account name: “shop ABC”, “ABC Fashion”. * Image: Choose a profile picture and cover photo that match your brand. * Channel description: Highlight the benefits of your products/services and call for action.	Make sure your Threads channel is professionally designed, matches your brand, and is easy to find.
4. Proceed to Post Content	Write an engaging introduction, provide useful or fun and humorous information, include information about your products/services, add a call to action	* Introduction: “Do you want to increase revenue for your business?” * Body: Share articles on how to use products, tell stories about products, provide a website link. * Conclusion: “Visit our website for more information and order now!”	Make sure your posts are optimized for Threads, suitable for your target audience, interesting and helpful.
5. Interact with Users	Classify the potential level of customers, respond to comments fully informative and cheerfully, ask for a phone number for consultation, participate in discussions, share engaging articles…	* Classify customers: identify potential customers to close sales. * Respond to comments: use witty, humorous language, show professionalism. * Share: share interesting, useful articles related to products/services.	Interact with users genuinely, friendly and helpful to build good relationships and attract attention.
6. Evaluate and Measure Results	Monitor and evaluate the effectiveness of your campaign: views, interactions, likes, comments, messages, calls asking for products/services, revenue…	* Measure the effectiveness of each post: views, interactions, likes, comments, messages, revenue… * Measure overall campaign performance: revenue, conversion rate, purchase frequency, compare results with other sales channels and marketing channels…	Use Threads’ performance analytics tools to monitor and evaluate campaign results, then adjust your strategy accordingly.
7. Update and Upgrade Strategy	Adjust your content plan, proceed to post, interact with users, and evaluate results.	* Adjust content plan based on customer feedback. * Experiment with new strategies to optimize effectiveness. * Update Threads information to apply new features.	Regularly update and upgrade your strategy to match changes in Threads and the market.

Note: These are just general steps, you need to be flexible and adjust them to your business goals, products/services, and target audience. Experiment and find the best strategies to increase your business revenue.

Review

Threads is a new social network that is attracting a lot of users, so this is an opportunity for businesses to take advantage of it to increase revenue. Reaching customers on Threads is very different from traditional platforms, where direct interaction plays a key role. Understanding user psychology (Gen Z), building an appropriate content strategy, creating a professional sales channel, and measuring effectiveness are key factors to success. However, Threads is still a new platform, and there are still many things to explore and experiment with. According to Click Digital, flexibility, creativity, and the ability to adapt to change are key for businesses to maximize the power of Threads and increase revenue effectively.

Related Information

Threads is a new emerging social media platform that is attracting the attention of a large number of users. Threads can be an effective marketing channel to reach potential customers, increase revenue, and build a brand.

Threads is integrated with Instagram, allowing you to easily share posts from Threads to Instagram. This helps you reach more users and increase the spread of content.

Threads is currently developing more new features. Stay tuned for the latest updates to optimize your use of Threads for your business.

Threads are increasingly being used by businesses. Threads is becoming an effective marketing channel for businesses in various industries.

Threads is a potential competitor to Twitter and Reddit. This competition can encourage Threads to develop more new features and attract more users.

Conclusion

Threads, with its rapid growth and enormous potential, promises to bring a new wave to the marketing industry and create opportunities for businesses to increase revenue. This platform offers many benefits for brands, especially the ability to go viral easily, high user trust, and the opportunity to reach the Gen Z audience. However, Threads is still quite young and needs time to prove its long-term competitive ability. Brands need to carefully consider before deciding to invest in Threads, but also should not miss the opportunity to experiment and exploit the potential of this new platform. Threads can be an effective tool for increasing interaction, building a community, and effectively reaching your target audience if you know how to use it properly. Staying on top of trends and being flexible in changing your strategy is the key to success in this ever-changing business game.