Table of Contents
Key Takeaways:
- Donald Trump is launching a Monopoly-themed real estate game on the blockchain via NFTs and a Trump-branded memecoin.
- Trump and Bill Zanker co-create the project as part of a broader crypto ecosystem.
- Trump’s previous NFT drops are used as a foundation, and potential integration into the new game.
- A memecoin ($TRUMP) will fuel transactions and community interaction.
- The launch situates Trump inside the culture-first Web3 economy, a key play in evolving digital times.
The Game: Trumpopoly on the Blockchain
Donald Trump’s back in the spotlight — again, not only in politics but also in cryptocurrency — with something new and unapologetically ambitious: a blockchain-blockchain real-estate game grounded in Monopoly but infused with Web3.
The as-yet-unnamed game will allow users to build, trade, and create virtual real estate empires, reminiscent of Monopoly’s basic gameplay but with added aspects of decentralized finance (DeFi) and NFTs. All assets or properties will be tokenized in the form of non-fungible tokens (NFTs), with actual ownership and resale value:
- Virtual land can be bought, sold, and upgraded using a new Trump-themed cryptocurrency.
- There’s a rumor that the in-game objects will include Trump Towers, upscale residences, golf courses, and political landmarks as NFT tokens.
- The game tone will be satirical, humorous, and meme-driven — as is typical for most successful Web3 endeavor
Trump Set to Launch Monopoly-Style Game Featuring Crypto-Elements
With monetized income streams, real-life branding, and NFT support, the Trump blockchain game has plans to be a crypto-born Monopoly with a cultural twist.
Zanker’s Role and the Web3 Ecosystem Vision
Trump isn’t taking this venture alone. He’s joining forces again with Bill Zanker, the businessperson who originated the Trump University idea and co-author of Think Big. Zanker has set up the game as one part of a larger ecosystem that mixes entertainment, learning, and financial potential.
Zanker described this project as doing more than simply entertain — it’s a means of getting mainstream users into Web3 via familiar branding and easy-to-play gameplay.
NFTs and the Building Blocks of Trump’s Digital Success
Trump’s previous forays into NFTs paved the way for this latest venture. His Trump Digital Trading Cards, which launched in 2022 and 2023, were initially mocked but ended up being a surprise hit. Both drops sold out, and the NFTs remain actively traded.
The cards featured Trump in over-the-top scenarios — as a superhero, cowboy, astronaut, and others — appealing to meme culture while riding the coattails of his fanbase’s devotion:
- The game may also provide existing NFT holders with in-game items or token airdrops.
- Trump’s existing audience are already invested and aware of Web3 mechanics.
- Such an existing audience gives the project a head-start in user engagement.
Unlike celebrities who experimented with Web3 and disappeared, Trump has remained consistent with investments in digital identity and gamification, which is a sign of a vision that will last the long term.
The Trump Memecoin: Fuel for the Game Economy
A Trump-dubbed memecoin — in common parlance simply $TRUMP — is also expected to be at the center of the game’s financial system. While full tokenomics remain to be announced, initial whispers suggest a typical ERC-20 setup with possible utility and governance functions:
- Potential token uses are the following:
- Game purchases (lands, upgrades, NFTs).
- Governance or voting on game patches and expansions.
- Crypto exchange trading — either centralised (CEX) or decentralised (DEX).
- Speculative use as a meme token, especially during the 2024 U.S. election cycle.
The Trump brand and widespread meme coin craziness in crypto can make $TRUMP a highly visible and extremely volatile coin. Well-executed, it could appeal to speculative buyers well beyond the gamer community of the game — something meme coins like PEPE, DOGE, and WIF have consistently shown.
Pop Culture, Politics, and the New Digital Economy
Trump’s entry into blockchain gaming is not just a business move — it’s a cultural phenomenon, with politics and finance mixing with memes. The game arrives when:
- Memecoins are blazing crypto market narratives.
- The U.S. election cycle is heating up, putting Trump’s moves further into the spotlight in the media.
- Web3 adoption is now shifting away from DeFi and onto culture-first platforms, including NFT gaming, social tokens, and DAOs.
Trump — who was once a crypto skeptic — now appears to be embracing blockchain as a means of brand growth and political mobilization. With a world where meme coins and games are propagating around the world faster than traditional campaigns, the potential strength of a Trump crypto game cannot be ignored.
If successful, it would set a precedent for political leaders and public figures to directly engage with publics via gamified blockchain platforms — erasing the distinctions between entertainment, finance, and influence.