Sony Singapore Accepts Crypto and Now USDC Payments via Crypto.com

Key Takeaways:

  • Sony Singapore becomes the first consumer electronics brand to accept payments through USDC in Singapore.
  • The integration will simplify and streamline crypto payments for Sony users.
  • Sony Singapore also aims to accept additional crypto assets as a form of payment in the future.

Sony Electronics Singapore has teamed up with Crypto.com, enabling customers to use the stablecoin USDC to pay for electronics on the Sony Store. This move marks significant progress in Sony’s adoption of blockchain technology and underscores the growing acceptance of cryptocurrency in Singapore.

Opening New Consumer Payment Channels for the Tech-Savvy

On April 2, 2025, the integration went into effect to enable Singaporean shoppers to purchase Sony products with USDC through Crypto.com Pay, the platform’s native payment method. Crypto.com guarantees that users can make instant crypto payments without network fees. Chin Tah Ang, General Manager of Crypto.com Singapore, mentioned that the goal is for cryptocurrency payments to become the norm. Partnering with a prominent brand like Sony Electronics Singapore helps raise awareness about how easy it can be to use crypto for everyday purchases. He further stated this integration will not only provide Crypto.com users with an alternative way to use their crypto in the real world but also expand Sony’s customer base.

While Sony Singapore initially accepts USDC, the company plans to expand its acceptance to other cryptocurrencies in the future. According to the company, this expansion is driven by the need to broaden payment methods to adapt to the transition to digital currencies. And a willingness to embrace new technologies could ensure that it retains relevance in an ever-evolving digital world.

USDC Commencement of Progressive Phase in Crypto Market

Issued by Circle, USDC has quickly emerged as a major player in the stablecoin market. USDC has a market capitalization of $60 billion at the time of the announcement, second only to USDT. Its stability due to its U.S. dollar peg makes it attractive to consumers who want to avoid the wild ups and downs common to other forms of cryptocurrency. The growing acceptance of USDC, including Sony’s latest move, signals increasing trust and stability in the sector. Broader adoption of stablecoins indicates a rise in investor faith in their long-term effectiveness as a medium of exchange.

Incentives to Encourage Adoption

Sony Singapore is promoting the use of USDC with the help of unique promotions for Crypto.com users. The top 50 customers will be eligible to receive USDC with a minimum purchase of $300 (approximately 223 dollars) on the Sony Store Online through Crypto.com Pay. They will also receive a complimentary LinkBuds Speaker (worth S$299). Furthermore, the first 150 customers that purchase a minimum of S$100 in USDC will be rewarded 20 USDC in their Crypto.com accounts. Both promotions apply for customers who spend a minimum of S$300.

Sony Seeks to Pursue a Broad Range of Blockchain Goals

Sony’s embrace of USDC payments isn’t the company’s only involvement with blockchain. Sony Block Solutions Labs — a subsidiary of the conglomerate — recently launched Soneium, an Ethereum layer-2 solution aimed at powering digital-collectibles and gaming economies. Soneium has already bridged USDC, another testament to Sony’s escalating ambitions in the world of blockchain. Investment demonstrates a long-term strategic vision to leverage the transformative power of blockchain in multiple entertainment and tech verticals.

The move by Sony to further expand its list of crypto-friendly services signals a growing trend. Singapore-based department store chain Metro said in February 2025 that it would begin accepting stablecoin payments from its customers at brick-and-mortar and online shops. Metro has partnered with a crypto payments provider, DTCPAY, to allow customers to pay using stablecoins such as USDT, USDC, and WUSD. This partnership highlights the growing presence of digital assets in the Singaporean retail sector.

Sony Expands USDC Use and Singapore Thrives as a Crypto Hub

Key destination for Web3 companies Emerging — Singapore A big selling point is the country’s risk-adjusted approach to regulating crypto — going after the largest digital currencies to help protect investors. As another example, Singapore actively promotes contact between crypto firms and local banking partners. This support network allows businesses to seamlessly integrate digital asset operation and financial activity.

A study published by ApeX Protocol emphasized the fact that Singapore’s regulatory reactions were the critical factor in turning the republic into a global champion of blockchain technology. It ranked highest of all the jurisdictions considered on various metrics — including blockchain patents, jobs and crypto exchanges.

Singapore’s proactive approach to cryptocurrency and blockchain innovation is further exemplified by initiatives such as Sony’s USDC integration. More recent events reflect the commitment the region is making to transitioning into a leading hub for both digital finance and technology.

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